An NYC Creative Director with a broad, multi-industry creative practice

With over a decade of experience leading high‑performing creative teams in the luxury, beauty, and fashion industries. Baylee builds cohesive, forward-thinking brands with an omnichannel approach.

Specializing in brand strategy, art direction, and integrated marketing, Baylee crafts visually compelling campaigns that elevate luxury consumer goods and connect with global audiences, ensuring every touchpoint connects with purpose and impact.

Her clients include the likes of Good American, 7 For All Mankind, Maybelline, Clinique, Amika, John Frieda, Essie, Jergens, Hershey, Conde Nast, and the CFDA.

She spends both her days and nights working overtime – with her son, husband, and their dog Buckeye.

Expierence

RING CONCIERGE
Creative Director

Leads the vision and execution of the brand’s creative output across all channels—spanning content strategy, brand campaigns, e-commerce, social media, and design. Reporting directly to the CEO and collaborating with the executive team, they translate brand performance insights into dynamic content strategies that drive engagement and growth. Overseeing a multidisciplinary team, they guide every stage of creative development—from concept to production—ensuring a cohesive, elevated, and performance-driven brand experience.

GOOD AMERICAN
Sr. Director, Brand Creative

As Head of Brand Creative, led a multidisciplinary team across marketing strategy, graphic design, communications, product marketing, photography, and production. Responsible for defining and maintaining a cohesive brand identity across all owned channels, while overseeing the development and execution of full-funnel marketing initiatives. From campaign strategy and content calendars to e-commerce imagery and creative production, directed every aspect of the brand’s visual and strategic output—ensuring consistency, clarity, and impact at every consumer touchpoint.

7 FOR ALL MANKIND
Art Director

As head of the Art Department, I oversaw photography, graphic design, communications, and product marketing, ensuring a unified and elevated brand presence across all consumer touchpoints. Responsible for setting the creative strategy for all marketing assets, directing the visual identity across channels while managing end-to-end production of photo and video shoots. In addition to guiding creative direction, handled project management for all incoming design requests—streamlining workflows and ensuring timely, on-brand execution across the department.

HEAT MAKES SENSE
Executive Art Director

AMIKA, EVA-NYC + PYT

MCCANN WORLDGROUP
Art Director

MAYBELLINE + ESSIE

ARNOLD WORLDWIDE
Jr. Art Director

JOHN FRIEDA, JERGENS, CLINIQUE + HERSHEY